12 months. After that, it continues month to month.

No setup fees, no exit fees, and no lock-in contracts beyond the first year. The initial period exists because search visibility and performance improvements take time to establish.

Traditional agencies have overheads: sales teams, office rent, layers of staff. I'm a solo specialist. Working from my Melbourne home office, I focus entirely on the task: hand-coded, responsive websites that load fast. No account managers, no call queues, no internal handoffs.

The monthly subscription model also acknowledges small business economics. When the costs are spread over time, your website can potentially generate leads and pay for itself. This makes the subscription model efficient and practical, not cheap.

PSI = PageSpeed Insights. It's a Google tool that evaluates website performance on mobile and desktop. Page speed affects user experience and is a confirmed search ranking signal, since slow sites increase abandonment. Scores above 90 are considered strong; 95–100 indicates a high level of optimisation.

You certainly can. There are several online tools to get started quickly and cheaply.

Where the difference emerges is after launch. DIY sites are designed to help you publish pages; professionally built sites are designed for business results. That distinction decides how reliably you get visitors, and whether they convert to enquiries. This is explained better here: The Conversion Ceiling of DIY Websites.

If you're not ready to invest in a professional website yet, you can start with a Google Business Profile and active social media pages. These free tools can help you get found online while you decide on your website strategy.

With a monthly subscription, if your website brings in just one new customer worth $150 (or more) each month, it pays for itself! For tradesmen and accountants, each new customer is potentially worth several hundred dollars.

Speed & Performance: Custom-coded websites load in under 1 second, while WordPress sites typically take 3 to 5+ seconds. 53% of mobile users bounce after 3 seconds, so this impacts your conversions.

Security: Static websites cannot be hacked because there's no database or login system. WordPress powers 43% of websites but accounts for 90%+ of hacked sites due to plugins/themes.

No Ongoing Headaches: You won't deal with plugin updates, device compatibility issues, or surprise breakdowns. Your site just works.

Better Google Rankings: Fast-loading sites rank higher in search results, helping more customers find your business.

True Mobile Optimization: Custom code ensures your site looks perfect on every device, not just "good enough" like many WordPress themes.

Predictable Costs: No mystery fees or sudden mandatory upgrades, you know exactly what you're paying.

The bottom line: WordPress might seem cheaper upfront, but custom code delivers better results for your business and saves you headaches long-term.

Choose subscription if you :
Prefer smaller, predictable monthly costs and $0 upfront
Prefer ongoing support for edits, updates, maintenance
Prefer someone else handling technical issues
Want hosting and security monitoring included

Choose the one-time payment if you :
Prefer to pay in full and own your website outright
Can manage your own hosting and updates to contact forms etc
Plan to make content changes yourself

With subscription, the site may pay for itself (Most clients choose this).

Not necessarily — it depends on what you need.

The subscription is an ongoing service rather than a payment plan for a website.

One-time build ($3,000): For those who need a website and are happy to manage the code files after launch — hosting, edits, SEO updates, future improvements.

Subscription ($150/month): You're paying for a website and for a developer working quietly in the background. That includes hosting, content edits, security updates, performance monitoring, SEO improvements, and an optional site redesign after three years.

The difference: Over time, the subscription replaces costs that are often separate and unpredictable: ad-hoc developer work billed hourly for content or formatting edits, maintenance, hosting. Businesses reach a similar total spend in a few years—here it's with far less effort required.

There's no lock-in. If the subscription no longer makes sense for your business, you can stop it any time.

For clients who value simplicity and prefer someone else handling the technicalities, the subscription is usually the more practical option. For those who don't, the one-time build is there.

When the subscription ends, hosting and maintenance stop, and the website is taken offline — because the service that keeps it running is no longer active. You keep your domain name, of course (i.e., your link "MyExampleSite.com").

Both pricing options include on-page Search Engine Optimization.

This involves optimized page structure, title hierarchy, tags and descriptions that Google can easily scan. I use image compression, internal linking strategies, content silos, responsive design techniques, lazy loading, and clean, mobile-friendly code for fast loading. I also include local business markup so Google knows your location and can decide how to rank your website.

The optional blog add-on can significantly improve SEO – you get 2 to 4 high quality blog posts every month that include targeted keywords and position your business as an authority in your industry. Search engines value blogs because they provide fresh, relevant content that adds indexed pages, addresses customer questions, and boosts organic traffic over time.

A blog helps your business in two main ways. First, it improves SEO by giving Google more pages to index, targeting keywords your customers search for, and showing that your site is active and up-to-date. Second, it builds trust by demonstrating your expertise and addressing common customer questions—saving you time from answering them repeatedly.

For best results, blogs need consistent posting (2–4 times per month) with content that genuinely helps your audience. With regular posts, a blog becomes one of your most valuable marketing tools.

Our blog add-on gives you these benefits without the time investment needed to write articles yourself. Each post is thoroughly researched and crafted to be both articulate and compelling, no matter how niche your industry. Appropriate pictures and graphics are included as needed, with image compression for fast loading. This ensures your content addresses search terms that your potential customers are actually using, positioning you as the expert they're looking for.